Set up your referral offer and issue rewards
Say what a referred friend and the referrer each get, make the offer live, and choose whether rewards are issued by a person or automatically.
- Who can do this
- Anyone with View marketing can see referrals; changing the offer needs Manage marketing; issuing rewards needs Work referrals or Manage marketing
- Where in Oben
/marketing/referrals
Clients share a link from Refer a friend in their portal. The offer you set here is what they and their friend see.
Steps
- Open Marketing and select the Referrals tab.
- In The offer, fill in The friend gets and The referrer gets. For each, enter What they get, and choose a Kind and Value ($).
- In Where your share link sends friends, choose a published funnel.
- Set Friend’s offer good for (days) and Earned credit good for (days). Leave No cap on what a client can earn ticked, or untick it and set a cap.
- Optional: in What clients send, write the Share message and Email subject (use `{{clinic.name}}`, `{{friend.offer}}`, `{{link}}`). Preview shows the result. Empty means the standard wording.
- Under Issuing the referrer’s reward, choose A person issues it or Oben issues it automatically when the friend’s first paid purchase goes through. Only the clinic owner can change this.
- Tick Offer is live and select Save offer. The badge shows Live when everything is ready.
- If a person issues rewards: when a friend becomes a client, find them under Connections, select Issue the offer (or Mark reward) and Save.
- When a free-service or product credit, or such a friend's offer, is used, select Mark used.
Good to know
- Both sides must be filled in before the offer can go live. If the funnel is not open to visitors, clients do not see the Refer a friend card.
- Clients can edit the message; the link and thank-you-credit line are always added.
- Friends opening a link see what they get, never who sent it (untick Show friends who open a client's link what they get to hide it).
- Ask texts can use `{{referral.link}}`.
- A referral moves to converted by itself when the friend’s purchase makes them a client.
- Automatic issuing is off until you turn it on. Oben then issues each reward once, within your cap, only for a purchase paid through Oben, never for self-referrals. Anything else waits in Connections. Check with your counsel first.
- Oben's rewards show Issued automatically. A full refund before the credit is used takes it back (Taken back).
- Dollar welcome offers, and with automatic issuing on dollar referrer credits, come off the next order at checkout. Staff apply the rest.
- Worth asking lists clients who may be happy to refer. Prepare referral ask only drafts a message for approval; it does not send.